When It's Right to be Wrong: fight for ideas they're worth it, by Russel Howcroft
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When It's Right to be Wrong: fight for ideas they're worth it, by Russel Howcroft
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Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide. In When It's Right to Be Wrong we're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.Changing your mind is a good thing.Privacy is overrated so give everyone your phone number.Smile at strangers.Forget reality; the right kind of BS can create magical success.Good people rise to the top. Work-life balance is bullshit.Russel Howcroft will challenge the way you look at the world.Don't wait to be right. Do it anyway.
When It's Right to be Wrong: fight for ideas they're worth it, by Russel Howcroft- Amazon Sales Rank: #2164742 in eBooks
- Published on: 2015-09-23
- Released on: 2015-09-23
- Format: Kindle eBook
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0 of 0 people found the following review helpful. Good read from an industry stalwart By Patricia Duffy Entertaining, charming and filled with some thought provoking vignettes in a very easy to digest presentation, I hope Gruen viewers everywhere will buy it because it's a complete reflection of the guy they see on Gruen.
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