Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet, by Kristin Marquet
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Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet, by Kristin Marquet
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Without clearly defined marketing objectives, attempting to establish your business or brand is a complete waste of time and money. You need to know your target audiences, messaging points, and strategy in order to reach your target audience and build a viable and sustainable brand and business in today’s overly saturated marketplace. Although the concept of publicity can seem overwhelming and intimidating to small business owners, start-up companies, and entrepreneurs, the practice is crucial to the survival of your new venture. Publicity helps: • Create buzz • Position you as an expert/thought leader within your industry and target audiences • Generate traffic and potential leads to your site • Add credibility and trust • Increase trust with all stakeholders • Increase email and newsletter subscribers • Drive sales • Build your platform • Attract investors • Enhance brand awareness • And much more! Unfortunately, the cost of hiring a PR agency is an expense many small businesses and start-up companies simply cannot afford. To help make publicity an affordable and manageable task and a part of your marketing plans this year, we developed this short PR resource. This guide is intended to help entrepreneurs, start-up founders, and small business owners with great products, services, and brands, dip a cautious toe in the vast ocean of the PR world. While the information in this guide will help anyone serious about exploring the world of public relations, those entrepreneurs, start-up founders, and small business owners who will benefit the most from this information already know who their target audiences are, know how to find them, have their messaging points already defined, and have a budget that will allow them to spread the word effectively.
Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet, by Kristin Marquet- Amazon Sales Rank: #994429 in eBooks
- Published on: 2015-09-21
- Released on: 2015-09-21
- Format: Kindle eBook
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Most helpful customer reviews
0 of 0 people found the following review helpful. Learn the Secrets to Success For Promoting Your Brand By Gail McMeekin Kristin Marguet has written a long-needed"Cliff Note" guide that makes it easy to design your own PR Strategies. Unlike many of the lengthy, dense books on publicity out there, Kristin gives you everything that you need to know, including great resources, that gets you focused quickly and into action right after you finish this gem of a book. She outlines the options and how to engage with the media and then shares lots of tips about how to be successful with your pitching. This book will save you hours of time and many painful and expensive mistakes. I have worked closely with Kristin as my PR gal for many years and she gets results, has fabulous follow-through, and is a pleasure to work with. This is the first of a series of books she is creating which will become invaluable resources for small businesses, and large ones as well! Share this book with all your networks--they will thank you!Gail McMeekin, President, Creative Success LLC, Boston, Author of the best-selling books "The 12 Secrets of Highly Creative Women" and "The 12 Secrets of Highly Creative Women"
0 of 0 people found the following review helpful. Valuable Advice for Start-up Businesses By April Pastis Author Kristin Marquet advises spending 20 to 30 minutes a week on publicity to build a strong brand for your small business and gives a plethora of examples on how to do that. The resources, guidelines, and advice given offers plenty of cost-efficient ways for start-up businesses that need to hit the ground running and don’t have a lot of time or money. Topics include press releases, article submissions, op-ed guidelines, social media, finding contacts, press kits, networking, product placement, partnerships, media etiquette and a whole lot more. In addition, the author dedicates a chapter to resources that will come in handy when developing a publicity campaign. In the book, the author mentions another guide (Crafting the Perfect Pitch: 34 Secrets to Landing Media Coverage on Today’s Top Newspapers, Magazines, and Morning Shows) that will be coming out soon and I can’t wait to read that as well.
0 of 0 people found the following review helpful. Great read for a small business owner! By Daniel A Marcey Great insite to building your PR for a small business. Step by step details on different options. Provide websites to help further your education.
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