9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers, by Greg Gutkowski
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9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers, by Greg Gutkowski
PDF Ebook Download : 9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers, by Greg Gutkowski
Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales. Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors. 9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world’s largest and most sophisticated marketing companies. From top down and bottom up you will discover best practices and strategies for integrating digital marketing including: • How to get found in a digital world and the right way to engage prospects and customers online • How to generate leads and sales 24/7 with internet marketing • Why data integration is essential to your success and how to accomplish this • Why B2B companies must approach social media marketing differently than B2C companies • The biggest mistakes that companies make with ecommerce and how to avoid these • Which digital resources provide the biggest ROI • And much more! Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today!
9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers, by Greg Gutkowski- Amazon Sales Rank: #744851 in eBooks
- Published on: 2015-09-04
- Released on: 2015-09-04
- Format: Kindle eBook
About the Author Greg Gutkowski is a highly sought after Internet marketing strategist who is in demand by many of the world’s most successful companies. Greg’s global experience includes prior work as co-founder of Efekt Technologies, a European Internet software company where he was responsible for building a multi-lingual marketing and sales team. He was also founder of just5clikcs, Inc. a company specializing in data analysis and business intelligence services. His 20 years of multidisciplinary business experience includes digital marketing, sales, and IT management as well as Internet software development. Over the years Greg has worked with such major players as Allstate, American Express, AT&T, Blue Cross, and Mobil Oil, to name a few. Greg is passionate about information technologies and data analytics driving profitable marketing and sales processes.
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Most helpful customer reviews
1 of 1 people found the following review helpful. Essential and no nonsense reading for today's B2B marketer By Roshan Pai This book strips away much of the marketing jargon and boils it down to essentials geared towards B2Bprofessionals. What I appreciated the most were the case studies that depicted the practical implentation and end result of each of the 'secrets'. I recommend this to anyone looking for a no nonsense breakdown of what is relevant in B2B marketing
0 of 0 people found the following review helpful. Clearing Up the Confusing Elements of Digital Marketing By J. Arce This is an excellent book for anyone who wants to be clear about the fundamentals of digital marketing. The text is easy to ready, devoid of any technical jargon, where you can follow the logic and the explanation of the elements to be considered on each step. It makes it clear to understand the fundamental of a digital marketing strategy, to include websites, social media, and the applicability of those elements to a particular type of business. I was able to follow the book along logically and easily. The layout is also very user friendly and can be read in one sitting, because it is easy to read, follow, and understand. When I finished the book, I felt much more comfortable in understanding the often confusing world of digital marketing, social media, websites, Search Engine Optimization, and other elements. It is clear to me now.
0 of 0 people found the following review helpful. A revelation! By Nina Fazio, Freelance Copyeditor Greg’s uplifting narrative on digital marketing was a revelation to me. Now I understand enough about digital marketing to at least follow the discussion about SEO and other internet technicalities. Lots of AHA! moments and plenty to support my secret appreciation for the well-crafted marketing email. I think I'll be referring back to this little gem for years to come.
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